'Selling New York' Episode 2: Drop It A Million


deutch's mulberry street loftThe big question I had after watching HGTVs episode two of "Selling New York" is why the hell is fashion photographer Alex Deutsch selling a place he dedicated that much time, passion and money into? Alas, we didn't get the chance to ask the owner of the 4,300-square-foot, 132 Mulberry Street loft he listed for $6 million. But the question remains? Why do people spend all that money and add all those fancy stylized finishes only to have to sell when the real estate market is still pretty crappy?

Well, CORE broker Maggie Kent (who we interviewed earlier this week) tells us vaguely that it's "because he's bi-coastal and focusing on his other properties." That doesn't explain anything!

Anyway, this episode shows CORE's Kent trying to get Deutsch to lower the price on his "high stylized loft" by at least a million. Ouch!
Meanwhile uptown the Kleiers have broker Michele Geddes Peck showing her quirky bestie, author Suzy Gershman, a few gorgeous, non cookie cutter apartments. Gershman's wants "something with soul." She has a budget of around $2 million. (It's inspiring to know some writers have $2 million budgets.) Peck shows Gershman three apartments along Central Park West, one of which is photographer Annie Leibovitz's old pad (not one of the two she gets to keep after her much-publicized money troubles).

Back downtown, as one can imagine, Deutsch and his friend/architect Jody Andrew Waites of Beardlee Waites Associates are not happy with the news that a price-cut is imminent. They built a freaking restaurant-quality kitchen that can entertain 100 people! "It's limitless," says Deutsch. Frankly, Deutsch admits he'd like to raise the price even another 30 percent. He's totally realistic: Where else are you going to find a four-seater bathtub on the cusp of Chinatown?

Most Unscripted Moment:
When Deutsch repeats "one million dollars" in disbelief when he hears that's how much he's going to have to lower his asking price. His look of utter disappointment is priceless in the reality TV world.

Gershman, however, is a bundle of energy eager to find her new Manhattan apartment in 1.5 days before she jets off to Saigon for some book stuff. The first apartment Peck takes her to gets a maybe. It's $1.395 and a little too close to that cookie cutter issue she wants to stay away from.

Weird TMI Moment:
We hear a story about her place in Provence, France where she requested two bathroom sinks in hopes of meeting Prince Charming, but how her designer convinced her to go for three sinks because "It's more French."

At Annie Leibovitz's old pad Gershman is dazzled. Gershman feels the beating in her heart and is speechless about the $2.1 million prewar condo. It's 1,700 square feet with 15-foot ceilings. Another awkward moment comes when Gershman declares she can "envision a firepole" in the property. (Call Anderson Cooper!) By the way, the outdoor space is incredible and private. Take it Suzy!

Understandable Diss:
Deutsch is taken to other properties so he can see first-hand why he's asking too much. But he's not at all pleased with what he sees which first is a big chunk of raw space without the maxed-out finishes of his loft. It's no surprise when he skips out of visiting the next comparable apartment at 655 Sixth Avenue, the O'Neill Building, because he has to "meet with an editor." He should be happy he missed it because the three bedroom, 3.5 bathroom is stupendous at 3,000 square feet and only $5 million. That place also has killer outdoor space and a cupola. A cupola is easily worth a million dollars in our eyes! Put a cupola in your Mulberry apartment Alex, and we'll talk $6 million.

No One is Winner:
In the end Deutsch drops the price to $4.99 million and unfortunately it is still on the market. Gershman made her flight to Saigon but missed her chance with Leibovitz's old spot because she bid too low. Meanwhile she sold her Provence place and is still looking for her "soulful" home along Central Park West.


See more home TV updates or previous "Selling New York" coverage.
 

Add Your Comments


Please keep your comments relevant to this blog entry.Email addresses are never displayed, but they are required to confirm your comments. When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.


To create a live link, simply type the URL(including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted - no need to use <p> or <br> tags.

AOL RealEstate on Facebook