Danish architect Christian Bay-Jorgensen is the brainchild behind a potential save-the-sign concept. His idea involves doubling the size of each landmark letter and building a hotel behind them. Before the unique plans came along, the city of Los Angeles was raising money for a "Save the Peak" effort to buy land near the sign from private investors.The sign is owned by the city and maintained by The Hollywood Sign Trust, a nonprofit group that recently got an extension on a deadline to purchase the private land. Preservationists say they are about $1.5 million away from their goal.
Bay-Jorgensen's idea sounds very cool. It's hard to imagine Hollywood without the Hollywood sign. In a city where Hollywood is a tourist attraction, why not have a Hollywood Sign Hotel?
Bay-Jorgensen's plan would make each letter two times larger than its current 45 feet. Each would house overnight guests and offer sweeping views of the L.A. basin. An observation deck would also be added to continue the long tradition of voyeuristic city views. The project could potentially help a city already desperately in need of funding.
Unfortunately, as good as this idea is, it's unlikely to materialize. Hollywood Sign Trust Chairman Chris Baumgart dismisses the hotel concept as another in long line of fanciful plans for the icon. "It's not going to happen," he says. So far the trust is steadfast in their commitment to keep the Cahuenga Peak a home for the Hollywood sign -- not an overnight destination. Stay tuned!