Whether you're an iPad owner or not, you've heard about it, thought about it and probably hope to get your hands on it. But if you plan on investing $500-$700 on a new gadget that the entire world can't stop talking about it, it's probably best you protect it.
Luckily, there's Portel
, a Tallinn, Estonia-based sleeve- and case-manufacturer for Apple products. It makes super sexy and sturdy holders for the much-gabbed-about tablet. They're inexpensive and for a limited time, are sold to RentedSpaces readers at an exclusive discount.
The iPad cases
--or "sleeves," as Aavo, Portel's technical director, calls them--are handmade from natural felt, stitched and fastened with a dark leather strap. Most cases cost $39, but if you want the new models
with the leather shoulder-strap, you'll pay just $10 more. (I can totally see myself rocking one as a purse.)
Aavo says the idea for the holders "goes back to childhood." Piret, his partner and co-founder of Portel, was rummaging
through old clothes in the attic of her childhood home and found authentic felt boots from the early 20th century, with high-quality leather details sewn into them.
Since she had been looking for a specific type of purse for herself and wasn't able to find it anywhere, Piret decided to make it herself, and the combination of felt and leather seemed like the perfect start.
Aavo, an avid Mac user, decided to transform Piret's idea into something that would appeal to a more general consumer, and since the iPad hype reached even Estonia, he and Piret launched the iCase product collection, which includes sleeves and cases for the iPad, iPod, iPhone and the MacBook Pro.
Although the sophisticated grey-felt, brown-leather and grommet combination has won over customers, and design
blogs, Aavo tells me that the team is launching a more colorful product series in a few weeks. Portel has already asked its Facebook fans
to send color-palette suggestions, with light blue and violet in the lead so far.
Although the iPad sleeves are reasonably priced, the Portel gang is throwing in an exclusive 5% discount
on all its retro-mod holders. Just contact Piret and Aavo via Portel's Etsy store
or Facebook page
, let them know what product(s) you are interested in buying, and mention offer code RS2010
! The discount is valid from now until May 23, 2010
. Thank you, Piret and Aavo!
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