Target Is in Designer Conran's Sights


Conran TargetSir Terence Conran's designs have been thrilling our neighbors across the pond for 50 years, and now the iconic London designer brings his fresh, innovative approach stateside.

Conran's motto is "intelligent and simple design that improves the quality of people's lives," and he brings his design sensibility to the masses with Bed by Conran at Target stores throughout the United States.

Produced by the Dawson Home Group, the line features everything needed to transform the bedroom -- including shams, duvet covers, sheets, and pillows in several shapes and sizes. There are five distinct patterns that range from bright polka dots to subdued stripes. There are also several solid colors that mix and match well with the print fabrics. The bedding designs range from subtle to bold, so they're suitable for any taste and are priced well below what one might expect to pay for anything that the knighted designer would create.

Serving as consultants are designers from the product and graphic firm Studio Conran as well as Conran and Partners, the architecture and interiors company. These looks from Target could easily blend with other Conran designs for the home -- though you won't find his line of furniture, bathroom fixtures, lighting and kitchenware at the retail giant. You'll have to head instead to ABC Carpet & Home or to the Conran Shop Online.

But back to the bedding line at Target: It was designed with enough variety of subtle and bright colors to please most consumers and aid them in incorporating a new look to a bedroom with minimal effort or expense. Neutral rooms would work well with the teal and gold line, while a more contemporary room would benefit from the orange and red bedding.

Another plus to this line is that the Conran folks ingeniously made all the patterns work well with one another -- making it fun and foolproof to overhaul the coziest room in the house.

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