HAMP Gets Its Own Advertising Campaign

| Posted Jul 29th 2010 3:15PM

First Rosie the Riveter, now HAMP gets a PSA campaign

The folks that brought us such iconic ad campaigns as Rosie the Riveter, Smokey the Bear and the Crash Test Dummies are tackling another historic national effort: mortgage modification. The Ad Council is teaming with the Kaplan Thaler Group, a New York advertising agency, to spread the word about the federal Home Affordable Modification Program, or HAMP. Established in 2009 as part of a multipronged effort to resolve the subprime mortgage crisis, HAMP helps qualifying homeowners avoid foreclosure by helping to adjust their mortgage payments.

The new series of public service announcements will reach more than 33,000 media outlets in television, radio, print, web and out-of-home sources (think giant billboards portraying happy homeowners). The ads will feature homeowners who've had their homes saved by participating in HAMP. It's no crime-fighting bloodhound, but the campaign might take a bite out the foreclosure problem. Judge for yourself at the HAMP PSA homepage.

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Mortgage rates are at an all-time low. What's keeping you from buying?
Lender requirements are too strict. I can't qualify for a loan.	5025 (39.5%)
I have to sell my current home first.	4348 (34.2%)
You could bring the interest down to 0 percent -- I still couldn't afford the monthly payments.	3359 (26.4%)

Mortgage rates are at an all-time low. What's keeping you from buying?

Lender requirements are too strict. I can't qualify for a loan.

5025 (39.5%)

I have to sell my current home first.

4348 (34.2%)

You could bring the interest down to 0 percent -- I still couldn't afford the monthly payments.

3359 (26.4%)

Reader Comments (2)

by Dee - July 31st 2010 @ 7:48PM

thanks for confirming what I commented about. I am still waiting to hear from someone in reference to my modification status and why
after telling me I had been approved and would receive the documents to sign, I now receive a Fed-Ex overnight that I am not eligible because I did not send them the info they needed. (I never received any request for I would have taken it to them.) I have paid seven months trial payments a month ahead and would have been stupid to not comply after sitting on pins and needles waiting.

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by Cindi Bultman - November 13th 2010 @ 10:43AM

I have had the exact same experience but for about a yr. and half now. I have been ill because of it all. I paid each month as well until in Oct. they started refusing my payments and starting calling me every hour to "collect" owed money. Even though I wrote specifically to credit my loan with my payments,they still put it towards "fees and fines"and I "owe" all late payments. They refuse to return my calls. I have lived in my home for 16yr. and lost my husband. We were never late on a payment and sometimes paid extra for our investment. I have no family left to go to for help.

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