Vidal Sassoon Gives House Price a Haircut, and Sells


You want to move a house that's been sitting on the market for nine months? Follow the lead of hair stylist Vidal Sassoon and sharpen your scissors. Sassoon sold his mid-century modern home in Beverly Hills for $10 million -- which is a major precision cut from its original listing price of $17.5 million last January.

But Sassoon, who hasn't lifted a pair of hair scissors professionally in many a moon -- and since he's now 82, perhaps that's not such a bad thing -- is very much a businessman. His haircare product line is internationally known and he's been known to dabble in real estate, especially the modernist stuff, which he seems to have an eye for. Apparently he saw the writing on the recession wall and took an offer. He's owned the home since the 1990s and presumably isn't crying in his conditioner over not getting what he hoped for at the beginning of the year.
Sassoon has another home, a Richard Neutra-designed place near Los Angeles' famed Mulholland Drive that has been on the market long enough for my hair to turn gray. It was originally listed in June 2007 for $19.995 million, then de-listed, then re-listed at about $5 million less, where it sits and sits and sits. I may have missed a few listings and de-listings in there, but the point is, it's not moving -- which may be why Sassoon got real about the Beverly Hills home.

The five-bedroom, seven-bath home that sold was originally designed by Hal Levitt and then redesigned in the early 1990s. It has a long curvy driveway with a large motor court. The glass house is open, airy, minimalistic. The living room
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has polished terrazzo floors, a high ceiling and a fireplace. A flight of stairs leads to a sunken area with more tall walls of glass. The main house wraps around an interior courtyard and has a bridge with retractable walls of glass that divide the courtyard in two -- swimming pool on one side and the bi-level master bedroom suite on the other.

The master suite has a soaking tub with a wall-mounted flat-screen TV at one end. There is also a sitting area with two more walls of floor-to-ceiling glass. Lots and lots of glass.

There is a staircase off the master sitting-area that leads to a rooftop terrace with unobstructed views from downtown to the Pacific. The estate, which sits on an acre and a half, also has a guesthouse.

Jonas Heller and Kurt Rappaport, both of Westside Estate Agency in Beverly Hills, had the listing.

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