Esther Percal, who has been selling on Miami Beach's elite North Bay Road, is used to navigating this terrain.
Because most celebrities are very aware of the added value their name and ownership bring to a property, it is a definite positive selling point, Percal told AOL Real Estate: "Most celebrities will not allow their name to be included and used in print but, most will allow you to disclose they are the owner of the property to interested qualified buyers."
Seasoned brokers such as Percal always know the person behind the ownership of a property regardless of how the
The use of aliases comes in handy when someone is looking on behalf of a buyer who wants to keep his identity private but, in the long run always finds out because ultimately they all physically come to preview the property.
It really all boils down to the home being a haven, even for the ultrarich celebrity, a place for comfort and relaxation and anything that destroys that peace is negative. Famous folks also have to deal with imposters who want to ride their coattails.
"The problem begins when a Realtor[s] or an employee for example, talks to the press and it's announced to the world the client's information," says Percal. "It is disrespectful and overall self-serving and the fastest way for the client to lose respect for that individual."
Lisa Maysonet, Realtor in New York's swanky Hamptons for more than two decades says on her blog: "These days, there are more and more . However, having celebrity clients myself, I know that these people want to keep their personal lives and real estate transactions private."
For more on mortgages and related topics see these AOL Real Estate guides: