It may be no surprise that social media-savvy Ashton Kutcher
, who is a Twitter and Facebook
addict, is using the Internet to cross-promote his Hollywood Hills home for sale
and a nonprofit organization he and his wife, Demi Moore
The $2.6 million listing
of his 4-bedroom, 4.5-bathroom Beverly Hills-area former bachelor pad debuted exclusively on Zillow.com
yesterday under Hilton & Hyland real estate
agent Gary Gold
, who tells AOL Real Estate
that he is a top Internet marketer because "people buy homes
on the Internet. For the most part they will never see your house if they don't see it on the Internet."
But for Gold, the executive vice president of luxury real estate
-focused Hilton & Hyland
, don't think there are No Strings Attached
to him having the actor's listing. Gold will donate a portion of his commission to the Demi and Ashton Foundation
(DNA), the Winter-Spring couple's non-profit organization that raises awareness about and helps victims of human trafficking and child sex slave trade industry
For regular folk who want to help the cause but can't finance a mortgage for the 3,235-
square-foot modern two-story, Kutcher has arranged for sales of tours of the renovated home as well as an online auction
for its furnishings through Gilt.com
, with proceeds benefiting the DNA.
With 6.2 million-plus followers on Twitter and another 7.7 million on Facebook, the former That 70s Show
star completely remodeled as well as put on a major addition to this home that was originally about 2000 square feet when he purchased it in 2004 for $1 million.
"The house has esentially one room that was original and everything else for the most part was built. It's basically a new house," says selling agent Gold, who will add the listing to the multiple listing service
in a few days and will start showing it this weekend. The one room that is original is what is now the theater/media screening room with its whole new function, he told AOL Real Estate
during a phone interview
Iowa-raised Kutcher, with the help of his dad, selected rich woods to be used throughout the home. The floors, stairs, wood beams and trim are made of mahogany, Brazilian cherry and some recycled old redwoods. There is also a wooden wine tower in a temperature-controlled two-story wine cooler that holds 210 bottles.
Gold says his personal favorite feature is the three-tiered pool and spa (pictured left). "The spa spills into the pool like a water fall," he says.
"This house is close to my heart, since my dad and I spent a lot of time planning, visualizing and renovating the entire property," said Kutcher, who will turn 33 on Monday Feb. 7.
On nearly one acre of land, the home has a private, gated drive. "If you want privacy and are looking in this area, this is the home," says Gold, who adds that most other homes here on Greenvalley Road do not have private gates.
As far as how the market fares: "Prices here, like every place else, have clearly gone down since the peak. However, the west side of Los Angeles still remains very very strong and is selling," says Gold. "New York, San Francisco and the west side of Los Angeles, like Beverly Hills, Hollywood Hills, Bel Air, they are blue chips. The people here have money."
And not only are residents who live in or look to buy in the area wealthy, they also browse the Internet for homes themselves, he says.
"They are on their computer at 11 o'clock at night with a glass of wine and their computer," says Gold. "When I started [in real estate
more than 20 years ago] and someone was looking for an expensive home you might hear from their attorney, business manager or assistant, now you hear from them [because] they are searching for homes themselves on the Internet."
As a result of how people search for homes, Gold releases plenty of high quality photos for his listings so that potential buyers can fall in love with it before they ever even see it in person. As a result, he says the number of showings per person, per house is down.
Not only do people have a better idea of what they want to come out to tour by time they decide, but also when they want another gander, they tend to turn back to the Internet.
"We used to have second or third showings, but now they are just going back to the Internet, emailing to their friends, sending it their interior designers ... emailing it to them while they are still in the driveway."
The World Wide Web has changed how people look at homes, and thus also how they are marketed. The turn around time from the listing contract to the public getting a peek at the home is much shorter.
"I used to have to have a photographer out, deisgn a brochure, have a proof, get it printed." Now, as with the case of Kutcher's property, where the ink is barely dry on the contract that the listing is not even on Gold's on site yet, people are already viewing it online. (Kutcher's home already has had more than 28,000 viewings in less than 24 hours of being posted on Zillow.)
And if a photo is not working, well, Gold says he can just change it easily. Not so easy to do that with a printed brochure where after it was released, he says, an agent would just "hope for the best."
With the heavy online push between the well-paired Gold and Kutcher, this home might not sit on the market too long, or so they hope.
Sheree R. Curry, who has owned three homes and now rents in a Minneapolis suburb, is a three-time, award-winning journalist who has covered real estate for six years. During her 20-year career, her articles have appeared regularly in the
Wall Street Journal,
TV Week, and Fortune. She's been with AOL Real Estate since 2009 and seeks a book publisher -- or at least a lender who'll give a mortgage loan to a self-employed mom.
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