Barbara Corcoran: Queen of NYC Real Estate Tells All


barbara corcoranBarbara Corcoran nearly personifies the residential real estate business. She started in the New York City trenches and went on to build the Corcoran Group, one of the city's powerhouse real estate brands. Sarabeth Sanders of The Real Deal selects some choice nuggets from Corcoran's new book, Shark Tales: How I Turned $1,000 into a Billion Dollar Business.


In 2001, given the choice between money and fame, Barbara Corcoran chose money. The self-made Queen of New York Real Estate cashed out -- selling the Corcoran Group to NRT for $66 million -- but quickly regretted losing her personal brand.

In "Shark Tales: How I Turned $1,000 into a Billion Dollar Business," out last month, Corcoran writes of her post-business period as "secretly miserable" and without purpose. She missed, she writes, her legions of "adoring brokers."

Now a "Shark Tank" judge, Corcoran -- never one to miss a publicity opportunity -- timed her book's launch with the beginning of the TV show's second season. The "Today" show contributor shares her best self-branding tips in "Shark," co-written by Bruce Littlefield and published by Portfolio/Penguin.
movie" value="http://embed.5min.com/253296075/" />
How to Make Your Home Appealing to Buyers




Read more at The Real Deal.


These AOL Real Estate guides can help, whether you're in the market to buy, rent or sell:
 

Add Your Comments


Please keep your comments relevant to this blog entry.Email addresses are never displayed, but they are required to confirm your comments. When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.


To create a live link, simply type the URL(including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted - no need to use <p> or <br> tags.

AOL RealEstate on Facebook