In 2001, given the choice between money and fame, Barbara Corcoran chose money. The self-made Queen of New York Real Estate cashed out -- selling the Corcoran Group to NRT for $66 million -- but quickly regretted losing her personal brand.
In "Shark Tales: How I Turned $1,000 into a Billion Dollar Business," out last month, Corcoran writes of her post-business period as "secretly miserable" and without purpose. She missed, she writes, her legions of "adoring brokers."
Now a "Shark Tank" judge, Corcoran -- never one to miss a publicity opportunity -- timed her book's launch with the beginning of the TV show's second season. The "Today" show contributor shares her best self-branding tips in "Shark," co-written by Bruce Littlefield and published by Portfolio/Penguin.
How to Make Your Home Appealing to Buyers
Read more at The Real Deal.
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