Tweet Your Way to a Home Sale

tweet home sale

We use the Web for everything else these days, so why not as a way to sell our houses? A PR consultant and reader of Menlo Park, Calif., Patch thinks it's an idea whose time has come. According to Kevin Wolf, using social networks like Facebook and Twitter beats the traditional MLS on speed and trust -- and he's so convinced that he's using social tools to sell his own house. What do you think -- will we all be Tweeting to sell our houses soon? Let us know in the comments below.

I have a feeling the real estate industry is about to be transformed by the power of the Internet. The upside to property owners and property buyers is simply too great to ignore. For fun, as well as for practical reasons, I've decided to test this theory.

Around here, we use the Web for everything. So, why not for selling our homes?
For years, the tried-and-true approach to selling a home has been: Fix up the place, hire an agent, list your home via the national Multiple Listing Service (MLS), hold an open house, find a buyer.

It's a formula so familiar that most home/property owners don't think twice about it.

The problem is, selling with the MLS is like fishing in the ocean. Sure, you're going to catch fish, but are they really the best fish for you? If you're selling a property in Menlo Park, for example, are you really interested in attracting prospects in far-flung markets like Florida or Wisconsin?

MLS has its benefits, but the system -- which is the primary tool used by Realtors when selling your home -- simply can't compete with the Internet in terms of targeted marketing. Yes, you want to cast a wide net when selling your home. But for precision, you can do better than the MLS.

Social networks are fundamentally changing the way that consumers go to market. Whatever we're selling, we use Facebook, Twitter, LinkedIn and similar Web tools to alert our friends and connections. The reasons are simple: focus and trust.

Menlo Park Patch has the full story.

Also see:
British Man Tweets His Way to a Home Sale (Just Like Twitter Founder)

Your Facebook Status: Foreclosed

Make Facebook Your Friend When Buying a House

For more on selling a home, see these AOL Real Estate guides:

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Halah Scimeca

I think this is false. Because I as a modern realtor, uses every web that I have access to, to market my listings. I do not get paid unless they are sold. therefore, I use every web site I can. and for your information.... If your home is listed in Menlo Park, it will only be available to the agents in that county.. since we pay to become members for each county at least here in NJ. I do not have access to another county in NJ other than Bergen unless I pay for it. as far as a buyer goes. If a buyer is in Florida and looking to move to the Menlo park area. then why not use the MLS. and using the MLS is NOT like fishing in an ocean.. I do not think you are clear on what a realtor does, and what the MLS offers their consumers. FYI I do not think it's a safe practice for a home owner to put his own ad on social networks, the possibilities of the wrong person seeing it and easily making the connection with you and your residents is just too great. NOT sure how any smart modern individual will take that risk. besides working with a realtor you are protected, your name doesn't have to show, and with the electronic lock boxes we use, we now exactly who went in, what time, and how long they have spent there. I think the home owner is safer and more secure in a realtionship with a realator, their experiance, and their guidance, and our latest marketing techniques can help the homeowners in more ways than a homeowner can ever think of. talk to your REALTOR today and get the facts.

July 26 2011 at 6:50 PM Report abuse rate up rate down Reply