Foreclosure Commercials Coming to a TV Near You



The Obama administration on Wednesday unveiled a new TV advertisement for its anti-foreclosure programs.

The spot shows stone-faced homeowners immobilized by trouble with their mortgage payments. A woman stands motionless on her lawn, morning newspaper in hand as the sprinklers spray her bathrobe. A man stares blankly while pouring coffee all over his kitchen counter. An assembly-line worker lets a conveyor belt send bottles of cranberry juice shattering on the floor.
"When some people struggle with their mortgage payments, they become frozen, petrified," the announcer says. "But the people who do something -- the people who take action -- are far more likely to get the most positive outcome."




The Treasury Department, which oversees the Making Home Affordable program, said the ad is inspired by feedback from homeowners who said that they delayed reaching out for assistance because they were overwhelmed or afraid. The public service announcement, crafted by Treasury and the Department of Housing and Urban Development, will be distributed to 33,000 media outlets across the country to air in donated space, the government said.

Read the full story on The Huffington Post.

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