What Makes the Perfect Listing?

What Does a Perfect Listing Look Like?


We've already told you that first impressions are everything when it comes to listings. Keep your place neutral (put those family photos away!) so that it will appeal to everyone who walks through, yada,yada,yada. But even that isn't always enough. So what makes for the perfect listing? You'll never guess what house hunters are looking for the most.

Homeowners and Realtors spend a lot of time beautifying the inside of their homes: the sleekly designed living room awash in natural light from tall windows, a gleaming granite countertop in the kitchen, the perfect luxurious master suite. But the majority of people perusing online listings aren't staring at photos of all these gorgeous features (though they are beautiful, we're sure). The Wall Street Journal reports a new study as saying that 95 percent of viewers of online listings spend the most time looking at what you generally see first: the exterior shot. What do they spend the least amount of time looking at? The lair many of us hold so dear to our hearts: the master bathroom.

But please don't spend a lot of time talking up the features of the home you want buyers to see. Most of them aren't really paying attention. Viewers may spend only about 20 percent of their time actually reading the descriptions and another 20 percent on Realtor comments, according to a study by Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University. The photos, naturally, are the most important feature: 60 percent of viewers' time is usually spent looking at those. Find out more about what the perfect listing looks like in the video above.

See more:
Ugly Real Estate Listing Photos: How to Avoid Them
Home Listing Photos: What You Can't Get Away With
Worst Listing Photos of 2012

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