AOL Real Estate reaches up to 5 million unique users per month, offering the ideal opportunity for advertisers to reach affluent online users.
- 67% of AOL Real Estate visitors have a household income of at least $50,000
- 29% have a household income of $100,000
- 59% are women and 41% men.
- Nearly two-thirds are families
- 77% own a residence, 67% own a single family home
- 19% rent a residence
Many of these visitors to AOL Real Estate are in the process of looking for their next home. And when they find a home, new movers spend heavily on goods and services.
- AOL Real Estate visitors are 2.3 times more likely to move in the next year than the typical online user
- 35% of AOL Real Estate visitors definitely/probably will move in the next 12 months
- 25% definitely/probably will purchase real estate in the next 12 months
This audience is also more likely than the average online consumer to be actively shopping for:
- Real estate, mortgages and insurance
- Furniture / home accessories
- Home appliances
- Home improvement products
- Department / discount store merchandise
Contact for Advertising
We're eager to work with you create a customized ad program on AOL Real Estate to help you achieve your business goals. Contact us today.