Posts with tag KB Home

Energy Efficient New Homes Get a Marketing Boost

If buyers could see from the start how energy efficient new homes save major dollars on energy costs, would they be more likely to open their wallets wider for a new home over old? In a market heavy with competition from distressed properties, Los Angeles-based builder KB Home and other new-home companies are betting they... Continue Reading »

Martha Stewart Homes: Eco-Friendly or Eco-Fraud?

Martha Stewart, who is putting her stamp on a new green home community outside of Windermere, Fla., unveiled a 2,669-square-foot, single-level show home last week at the International Builders Show in Orlando. Dubbed the KB Home GreenHouse: An Idea Home Created with Martha Stewart, it is the Los Angeles-based builder's... Continue Reading »

New Home Builders Keep Building, Despite a Rocky Time

Last week's news that sales of new homes dropped precipitously in May, combined with earnings statements that same week, propelled CEOs at top building firms to talk about what they see happening in the housing market as we head into the second half of 2010. Their words were surprisingly optimistic. New-home... Continue Reading »

Justin Bieber Tickets: Ooh Baby, Will This Sell Homes in Vegas?

Most Justin Bieber fans own bicycles, maybe a Barbie mansion. But their parents likely own a home, or are building one. With that in mind, the nation's largest builder is attempting to lure buyers and generate traffic to its new homes in the Las Vegas area with a promotion based around teen idol Justin Bieber and some... Continue Reading »

Battling Back, Home Builders Cut Options

Since almost the day they were born, suburbs have been criticized for their plain vanilla sameness. Is the downturn causing the landscape to become even more look-alike? Faced with declining demand for new homes and a glut of inventory, home builders are cutting house plans from their portfolios and standardizing on... Continue Reading »

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