Aug 9th 2011 1:45PM
Sorry Shakespeare, but a rose by any other name isn't always a rose. We live in an era where spin rules and sellers drool, and sometimes the language we use in listings actually hurts our chances of a quick sale. Buyers in today's market look at dozens more homes than ever before (because they can) and expect a bargain... Continue Reading »
Apr 12th 2011 1:13PM
You can thank Vogue for sexing up real estate marketing. When real estate broker Dimitrios Aletras of high-end agency Nest Seekers was flipping through fashion mags, he wondered why he couldn't do for vacant apartments what fashion stylists do with belts and shoes: Get hot models to make them look fabulous. "I would... Continue Reading »
Jan 14th 2011 1:15PM
Browsing online real estate listings can be the best at-home escape, says director Sofia Coppola, whose latest movie is Somewhere, starring Stephen Dorff. "My friends and I say it's like online porn for women," she tells O, The Oprah Magazine in the January issue. But it's not just women who can find home sale listings to... Continue Reading »
Sep 15th 2010 11:17AM
After her home in Michigan's Upper Peninsula sat on the market for a year without an offer, Rita Gordon and her husband, Bill, were determined to hire a new real-estate agent. "The first time, our family and friends said, 'Go with this person.' We did no due diligence," says Gordon, who has since relocated to Rocky Point,... Continue Reading »
Sep 9th 2010 12:20PM
A Charlotte, N.C. real estate firm says business is booming, thanks to their sexy new marketing plan that involves hiring models to pose in listings photos of luxury homes. During the boom years of 2006 and 2007, Peters and Associates Real Estate was the No.1 seller of high-end homes in the Charlotte region. Then the... Continue Reading »
