Jan 6th 2012 8:00AM
A quick flip through any glossy magazine will reaffirm the reliance that selling has on good pictures. Selling houses is no different than selling products. In fact, homeowners and Realtors are perhaps even more dependent on high-quality images to not only sell their homes, but to sell them at the best price. This is... Continue Reading »
Apr 12th 2011 1:13PM
You can thank Vogue for sexing up real estate marketing. When real estate broker Dimitrios Aletras of high-end agency Nest Seekers was flipping through fashion mags, he wondered why he couldn't do for vacant apartments what fashion stylists do with belts and shoes: Get hot models to make them look fabulous. "I would... Continue Reading »
Mar 18th 2011 1:55PM
The Bedford family was desperate to sell their $600,000 home outside of Greensboro, N.C., but their first Realtor couldn't get the job done. Then, last June, they sold it in 30 days. Carolyn Bedford, 39, credits several factors for the abrupt change in fortune: A new Realtor, home staging -- and high-end photographs taken... Continue Reading »
Oct 20th 2010 1:34PM
Snapping a few shots with a cell phone camera won't cut it when selling a house. And although a digital camera is definitely a step up, it still may not do the trick. SLR cameras are the way to go and well worth the time and investment when posting real estate photos online. Real estate agents swear by them and won't... Continue Reading »
