Jan 6th 2012 8:00AM
A quick flip through any glossy magazine will reaffirm the reliance that selling has on good pictures. Selling houses is no different than selling products. In fact, homeowners and Realtors are perhaps even more dependent on high-quality images to not only sell their homes, but to sell them at the best price. This is... Continue Reading »
Oct 12th 2011 4:00PM
What mannequins are to store windows, furniture is to the staging industry. It helps the less visionary among us to envision how things should look. But staging a home for sale is an expensive proposition and often not in the cards for today's home sellers. Voila! Enter inFormed Space and its new line of fake furniture... Continue Reading »
Oct 6th 2011 10:00AM
This real estate slump is a real drag, especially if you're trying to sell your abode. So stage your pad to beat out the competition and draw in more prospective buyers. Most buyers have a hard time looking past pink walls and green shag carpet, so do the legwork for them and present their "new home" on a silver... Continue Reading »
May 31st 2011 9:00AM
Trying to sell a home in today's market requires courage, smarts and a fair amount of humble pie-eating. It's a buyers' market, which means sellers are expected to roll over and grovel appreciatively over each showing their agent landed. Sometimes, whether through ignorance or a last gasp of pride, sellers make one of... Continue Reading »
May 18th 2011 2:00PM
One look at the well-trimmed landscaping and welcoming brick facade of this three-bedroom Houston home, and you may wonder why it's still on the market. But take a gander inside and ... whoa! Little green pod people everywhere! No, wait. It's just green cellophane -- yards and yards of the stuff -- wrapped around... Continue Reading »
