home staging - Articles

Home-Selling Secrets for Real Estate's Off-Season

Shutterstock By AJ Smith It's been said that spring and early summer are the best times to sell your house. Competition among buyers can be fierce during these warm months and for whatever reason, the data has consistently shown that homes sell for more in spring and early summer. Maybe there's something psychological... Continue Reading »

Listing Fail: Even 'Ugly' Homes Need Buyers

We agree that honesty is the best policy in life, love and, yes, listings. But although mama might not have told you so, a little white lie never hurt anyone. Well, at least not being so bluntly honest. You wouldn't tell your date that you'd prefer she wear more makeup next time, would you? (Even if she is ugly as sin.)... Continue Reading »

First Impressions That Get Homes Sold the Fastest

Say you're going on a first date or a job interview. There's one piece of advice you can expect to get from just about everyone: Make a good first impression. Well, if you're hoping to court a buyer for the home you're selling, that rule still applies. You wouldn't let a prospective boss (or the man or woman you're... Continue Reading »

5 Turn-Offs When Buyers Tour Your Home

By Brendon DeSimone A real estate agent's job entails more than assisting clients with the nitty-gritty details of buying or selling a home. Good agents also tour as many homes as possible. Knowing the local inventory gives them an edge over the competition and provides great value for future buyers and sellers because... Continue Reading »

Home Staging Magic: Vacant Home Gets Major Makeover

By Roslyn Ashford, Zillow Blog Contributor Plenty of home stagers will tell you that the best time to hire one is every time a home is listed for sale. But as a stager, I have found some homes need more staging assistance than others. My experience has found that the strongest cases for home staging are either: •... Continue Reading »

Advice From America's 'Top Real Estate Photographer'

A quick flip through any glossy magazine will reaffirm the reliance that selling has on good pictures. Selling houses is no different than selling products. In fact, homeowners and Realtors are perhaps even more dependent on high-quality images to not only sell their homes, but to sell them at the best price. This is... Continue Reading »

Faked You Out! Prop Furniture Finds a Place on Home Stage

What mannequins are to store windows, furniture is to the staging industry. It helps the less visionary among us to envision how things should look. But staging a home for sale is an expensive proposition and often not in the cards for today's home sellers. Voila! Enter inFormed Space and its new line of fake furniture... Continue Reading »

5 Staging Tricks for a Quick Sale

This real estate slump is a real drag, especially if you're trying to sell your abode. So stage your pad to beat out the competition and draw in more prospective buyers. Most buyers have a hard time looking past pink walls and green shag carpet, so do the legwork for them and present their "new home" on a silver... Continue Reading »

Why Selling Your House Furnished Can Cost You

When homeowners list their house for sale, they frequently consider trying to sell it furnished. After all, those Shaker chairs that worked perfectly in the old New England farmhouse are going to look downright wrong in the sleek new Florida contemporary. Worse yet, who wants the added hassle and expense of moving things... Continue Reading »

5 Mistakes Home Sellers Should Never Make

Trying to sell a home in today's market requires courage, smarts and a fair amount of humble pie-eating. It's a buyers' market, which means sellers are expected to roll over and grovel appreciatively over each showing their agent landed. Sometimes, whether through ignorance or a last gasp of pride, sellers make one of... Continue Reading »

Home Staging Surprise: Emerald Green Shrink Wrap

One look at the well-trimmed landscaping and welcoming brick facade of this three-bedroom Houston home, and you may wonder why it's still on the market. But take a gander inside and ... whoa! Little green pod people everywhere! No, wait. It's just green cellophane -- yards and yards of the stuff -- wrapped around... Continue Reading »

Buy Me! 5 Creative Ways to Land a Home Sale This Spring

Spring home selling season is upon us, and there are more homes on the market this year than ever before. According to reports from the National Association of Realtors and CoreLogic, more than a year's worth of homes are for sale or in the foreclosure pipeline. With so many homes available, homeowners need to find new... Continue Reading »

Undecorating Trend Undoing Home Sales?

Undecorating: It's the design trend of the moment. There's even a new book to prove it. "Undecorate: The No-Rules Approach to Interior Design" lauds the quirky, the personality-driven, the DIY approach to home design. Like the one practiced by the Chicago couple at left, who parked an Airstream trailer smack in the... Continue Reading »

Home Buyer Turnoffs: Six Mistakes Sellers Must Avoid

If you're trying to sell your home, you know it's a buyer's market out there. According to BusinessWeek, there is an 8.6-month supply of homes on the market. That's on top of a shadow inventory of 1.8 million homes that are delinquent or under foreclosure proceedings, equating to an additional nine-month supply. With so... Continue Reading »

Exterior Paint Colors That Sell

Adding planters, lighting and a cute mailbox will only go so far in amping up a home's curb appeal. Owners who need to sell quickly should choose their colors wisely, because there are certain exterior paint colors that sell. Just as some colors are more appealing for home staging inside the home, some colors work better... Continue Reading »

Furniture for Home Staging

When Ed Kelly got a job in Chicago, he and wife Katie had little time to sell their house in Atlanta. They had to pack up and move, fast. They regretted having to take their furniture, knowing it would be harder to sell their home empty. So they thought the best thing to do would be to rent furniture for home staging.... Continue Reading »

Painting Tips for Home Staging

Putting your house on the market this spring? You'll need to polish it up. Some homeowners consider expensive improvements like new bathrooms, siding and more, but something as easy as painting can give you the best return on investment. "A fresh coat of paint is one of the first things buyers notice," says home staging... Continue Reading »

Real Estate Photographer Speeds Home Sales

The Bedford family was desperate to sell their $600,000 home outside of Greensboro, N.C., but their first Realtor couldn't get the job done. Then, last June, they sold it in 30 days. Carolyn Bedford, 39, credits several factors for the abrupt change in fortune: A new Realtor, home staging -- and high-end photographs taken... Continue Reading »

Home Staging Dos and Don'ts

It's not easy to look at your own home with fresh eyes. You see a house full of memories and treasured possessions, but all potential buyers see is someone else's stuff. That's why we consulted several experienced home stagers to find out their top home staging dos and don'ts. Karen Otto of Home Star Staging in Plano,... Continue Reading »

Ready, Set, Sell: Home Staging Tips for Spring

There may still be snow on the ground in your neck of the woods, but if you're trying to sell a home this spring, it's not too early to start getting the house ready. One of the surest ways to speed a home sale is through artful home staging. Home staging is more important than ever these days, when houses are not... Continue Reading »

Home Staging Mistakes Sellers Should Avoid

In a competitive buyer's market like the one we're in today, home staging is more important than ever. A successful staging can make the difference between a house that moves fast for the right price and one that languishes on the market unsold. But a handful of common mistakes can hamper the best home staging efforts. If... Continue Reading »

Home Staging on a Dime

You don't need granite countertops and state-of-the-art appliances to sell your house. A few home-staging concepts put into practice can help your home sale get off the ground. Instead of lowering the price on a townhome that wouldn't sell, Northern Virginia realtor Pat Hupp turned to basic home-staging concepts to deal... Continue Reading »

Hiring a Home Staging Professional

At a time when many companies are downsizing or closing, the home staging business is booming. Home staging was listed as one of seven emerging growth industries according to a 2009 CNN report. The growth is attributed to the stagnant real estate market. With homes taking longer to sell, there ends up being more homes... Continue Reading »

Selling Your Home: Quick Fixes for Big Returns

Selling your home is stressful even during the best of times, but when the market is slow it sometimes seems like "Mission: Impossible." In order to sell your home for top dollar in a down market, you need to be proactive in making your home stand out from the huge inventory of listings that buyers have to choose... Continue Reading »

Interior Paint Colors That Help Sell Your Home

Maggie Hernandez recalls a Realtor telling her sister-in-law that she had to get rid of many of her personal items in order to sell her home. But the realtor was even more adamant that the sister-in-law update the interior paint colors throughout her house. In fact 94 percent of all agents recommend a fresh coat of paint... Continue Reading »

Home Staging for an Empty House

Creative Director Beth Elzer needed to sell her Washington, D.C., condo quickly. She and her husband had already moved into another home, so the house was empty. Her broker, Joe Himali of Best Address Real Estate, recommended professional home staging for their empty house. Himali's suggestion came based on experience... Continue Reading »

Hometenders: Housesitters for Homes for Sale

John Bezik and his wife Cyndee own a home, but for now they're living in a $2.8 million, 6,500-square-foot home outside Scottsdale, Ariz., that has been on the market for more than a year. It's not their house, but they sleep there at night. By day, they keep the pool sparkling, the plants trimmed and the interior... Continue Reading »

AOL RealEstate on Facebook