May 17th 2013 11:00AM
#fivemin-widget-blogsmith-image-496004{display:none;} .cke_show_borders #fivemin-widget-blogsmith-image-496004, #postcontentcontainer #fivemin-widget-blogsmith-image-496004{width:570px;height:411px;display:block;} Humans are known to discard all pretenses of rational thinking when it comes to pets, but could photos of... Continue Reading »
Apr 25th 2013 12:35PM
Maybe there's nothing wrong with a little Photoshop: some lighting enhancement, adjusting the brightness and contrast, even some very subtle airbrushing here and there. But when it comes to online real estate listings, going over-the-top with Photoshop isn't just laughable -- in some cases, it's downright deceptive. From... Continue Reading »
Aug 9th 2011 1:45PM
Sorry Shakespeare, but a rose by any other name isn't always a rose. We live in an era where spin rules and sellers drool, and sometimes the language we use in listings actually hurts our chances of a quick sale. Buyers in today's market look at dozens more homes than ever before (because they can) and expect a bargain... Continue Reading »
Apr 12th 2011 1:13PM
You can thank Vogue for sexing up real estate marketing. When real estate broker Dimitrios Aletras of high-end agency Nest Seekers was flipping through fashion mags, he wondered why he couldn't do for vacant apartments what fashion stylists do with belts and shoes: Get hot models to make them look fabulous. "I would... Continue Reading »
Jan 14th 2011 1:15PM
Browsing online real estate listings can be the best at-home escape, says director Sofia Coppola, whose latest movie is Somewhere, starring Stephen Dorff. "My friends and I say it's like online porn for women," she tells O, The Oprah Magazine in the January issue. But it's not just women who can find home sale listings to... Continue Reading »
