real estate marketing - Articles

Jake Palmer, Real Estate Agent, Lists Home as 'Not Haunted,' 'Fog Resistant'

What's a home's selling point? A gracious living room with a stunning fireplace and original moldings that capture its natural elegance? A private deck that spills onto a lush backyard lined with maple trees? Country charm just steps from the heartbeat of the city? Well, one house in real estate agent Jake Palmer's... Continue Reading »

Home Selling SEO: 6 Tips to Get Buyers in a Twitter

By Seth Price for InmanNext When was the last time you sold a house for $135,000 above the asking price? An Australian man recently made headlines by doing just that -- selling his home on Twitter. With the help of digital marketer John Newell and real estate agent Hocking Stewart, Kurt Oprey was able to sell his home in... Continue Reading »

Real Estate Videos Go Hollywood

The Academy Awards may have to add a category: Best Short Film Starring a Real Estate Listing. Listing videos--which for years have been little more than visual tours of homes set to annoying music--have entered a new realm. They've gone Hollywood, right down to having a story line. Eric Lavey, an agent with Keller... Continue Reading »

Real Estate Broker Warms Up Cold Listings With Hot Models

You can thank Vogue for sexing up real estate marketing. When real estate broker Dimitrios Aletras of high-end agency Nest Seekers was flipping through fashion mags, he wondered why he couldn't do for vacant apartments what fashion stylists do with belts and shoes: Get hot models to make them look fabulous. "I would... Continue Reading »

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